Every deal you submit tells a funder something about how you work. If your files are consistently incomplete, unqualified, or mismatched, they may start to see your name as a red flag. That is why pre qualifying merchants is one of the most valuable habits you can develop early on as an ISO. It helps you save time, avoid frustration, and increase your closing ratio without needing extra cost or tools.
Skipping this step often leads to declined deals, delays, and awkward conversations with merchants. Funders notice when an ISO sends in anything and everything. But they remember the ones who take time to filter deals properly. Pre-qualifying is not about saying no to everyone. It is about making smarter decisions on who to say yes to.
There is no one size fits all formula for MCA approvals, but experienced ISOs know the key signals that separate fundable merchants from risky ones. These are the most important areas to evaluate:
Taking just ten minutes to assess these areas gives you a better sense of whether the deal is worth submitting at all.
The best way to qualify merchants is to stop relying only on documents and start having smarter conversations. Asking a few focused questions in the first call or meeting can give you more clarity than a full application.
These simple questions give you a window into both the merchant’s risk level and how serious they are about funding.
Pre qualification is not a formality. It is your filter. The better you get at spotting who is ready and who is not, the faster your deals move and the stronger your reputation becomes. Funders prefer working with ISOs who send in clean, fundable deals, not just anyone with a bank statement. Taking the time to pre qualify does not slow you down. It sets you apart.