Privacy Policy

This Privacy Policy applies to www.trulocapital.com, which is owned and operated by Trulo Capital, LLC (“Trulo Capital,” “Us,” or “We”). This Privacy Policy describes how Trulo Capital collects and uses the personal information you provide on our website www.trulocapital.com (“Website”) in connection with our merchant cash advance and alternative financing services (collectively, the “Service”). It also explains the choices available to you regarding our use of your personal information and how you can access and update such information.

For purposes of this Privacy Policy, “Personal Information” means information that personally identifies you, including your contact information, IP address, application details, and business information. A large portion of the Personal Information we collect, use, share, and store is sensitive in nature, including your social security number and financial account information (“Sensitive Personal Information”).

Information We Collect

Contact Information: name, email address, mailing address, and phone number.
Financial Information: bank statements, credit card statements, average bank balances, payment behavior, tax identification numbers, and business or personal credit history.
Identifiers: social security number, username, password, and IP address.
Business Information: company name, company size, industry type, and time in business.
Supplementary Information: data obtained from credit bureaus, public records, and site visits.

Use of Information

Process and evaluate your application for financing.
Operate, maintain, improve, and provide the Service.
Verify identity and prevent fraud.
Register you as a user and manage your account.
Determine eligibility for funding products.
Process payments, including automatic debits.
Communicate with you about account updates, customer service requests, and marketing opportunities.
File financing statements, liens, or other documents to protect Trulo Capital’s security interest.
Obtain credit bureau reports at any time to assess ongoing creditworthiness.

Privacy and Sharing of Information

Trulo Capital does not sell your Personal Information. We share your information only as described below:

With trusted business partners and service providers that perform services on our behalf (e.g., payment processing, credit checks, customer service).
With business partners if we cannot provide funding directly, so they may offer you financing options.
As required by law or regulation, such as to comply with subpoenas or government requests.
In connection with a merger, acquisition, or sale of assets, in which case you will be notified.
With your prior consent to any other third party.

User Access and Choice

You may correct, update, or request deletion of your Personal Information by contacting us. We will respond within 30 days. Information will be retained as long as your account is active or as necessary for business, legal, and regulatory purposes.

Opt-Out Policy

Trulo Capital and its partners may contact you with marketing communications. You may opt-out of receiving promotional emails, calls, or texts by following unsubscribe instructions or contacting us directly with your name, account information, and a request to be removed.

Tracking Technologies

We and our partners may use cookies, tags, beacons, and analytics tools to:

Analyze website traffic and user behavior.
Track advertising performance.
Enable certain website features.

Log Files

We automatically collect certain technical information (e.g., IP address, browser type, ISP, referring pages, and timestamps) to analyze trends and improve our services.

Behavioral Advertising

We may partner with third parties to display interest-based ads. These providers may use cookies to track browsing behavior. You may opt-out, but you will still see general advertising.

Security of Information

We use administrative, technical, and physical safeguards to protect your data. Sensitive Personal Information is transmitted using encryption technologies, and stored in secure environments accessible only to authorized personnel.

Links to Third-Party Sites

Our Website may contain links to other websites. Your information on those sites is governed by their privacy policies.

Blogs, Forums, and Testimonials

Any information posted in public areas (blogs, testimonials) may be read or used by others. To request removal, contact us. In some cases, we may be unable to remove such content.

Social Media Features

Our Website may include social media tools (e.g., Facebook “Like” button). These may collect data such as IP address or pages visited. Your interactions with these tools are governed by the respective provider’s policies.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices. Updates will be posted on this page, and material changes may also be communicated via email.

Contact Us

If you have any questions regarding this Privacy Policy, or if you wish to opt out of marketing communications, please contact us:

Trulo Capital, LLC
1340 W Olympic Blvd, Ste 207, Los Angeles, CA, 90064
Email: info@trulocapital.com