At Trulo Capital, we provide fast, flexible, and transparent funding solutions to Independent Sales Organizations (ISOs) across the United States. We are not a traditional lender. We’re a direct funder with a deep understanding of the small business landscape and the fast-paced world ISOs operate in.Our mission is to deliver real value to our partners through clear communication, quick decisions, and funding you can count on.
George leads the strategic direction of Trulo Capital with a strong focus on growth, performance, and long-term partnerships. As CEO, he plays a key role in maintaining the company’s vision and guiding the team forward.
Jordan oversees ISO relationships and the day-to-day operations of the company. With a hands-on approach and strong industry insight, he works closely with partners to ensure a seamless experience from submission to funding.
Trulo Capital was founded by a team with years of experience in alternative lending and merchant cash advance funding. From day one, our focus has been helping ISOs close more deals without unnecessary delays or guesswork.We created a funding model built on three core principles: speed, reliability, and simplicity. That means approvals within hours, terms that make sense, and a support team that understands your day-to-day challenges.
